The heart of Idaho’s bass fishing scene just got an upgrade. Jones Marine, a leading marine service and sales center in Caldwell, Idaho, has officially partnered with Empire Sales Group to bring Falcon Bass Boats to the West. This marks a major milestone — the first official Falcon dealership in Idaho — and anglers across the Treasure Valley are in for something special.
To celebrate, Jones Marine is hosting a Customer Appreciation Day, where fishing enthusiasts can meet Chris Williams, regional sales manager for Falcon Bass Boats and owner of Empire Sales Group, and experience these high-performance boats up close. The event promises great food, giveaways, and a hands-on look at what makes Falcon one of the fastest-growing brands in tournament fishing.
This partnership between Jones Marine and Empire Sales Group brings together two companies with a shared vision — empowering anglers with top-tier craftsmanship and personal service.
Chris Williams, founder of Empire Sales Group, has spent years building strong dealer networks and helping boat brands expand nationwide. Based in the heart of the Midwest, Empire Sales Group represents leading manufacturers and works directly with dealerships to build brand visibility and customer relationships.
Now, Williams and his team are helping Falcon spread its wings into new waters. “Falcon’s reputation for quality, fishability, and speed makes them a perfect fit for the Western market,” says Williams. “Levi Jones and his team at Jones Marine have the expertise, facility, and community relationships to make this launch something special.”
Learn more about Empire Sales Group at www.TheEmpireSalesGroup.com.
Built in Newberry, South Carolina, Falcon Bass Boats have quickly earned a reputation for combining precision engineering, elite performance, and angler-focused design. Founded by a team of industry veterans, Falcon set out to build a line of boats that deliver the speed, stability, and fishability that tournament anglers demand — without sacrificing comfort or craftsmanship.
Every Falcon model reflects that commitment, from the popular Falcon F20 Predator to the F205, F215, and the new F185 — all built for balance, durability, and exceptional control in all water conditions.
Their tagline, “Built by fishermen for fishermen,” isn’t just a slogan — it’s a standard. Falcon Boats are designed with input from professional anglers and handcrafted with meticulous attention to detail.
Visitors can explore all models and build their own customized boat at www.FalconBassBoats.com.
For the first time, Idaho anglers will have the chance to see and experience Falcon Bass Boats in person. During the Customer Appreciation Day at Jones Marine, attendees can explore a Falcon boat on display, learn about its performance specs, and talk directly with Falcon’s regional sales manager, Chris Williams.
Levi Jones, owner of Jones Marine and a certified Mercury technician, couldn’t be more excited:
“We’ve built Jones Marine on quality service and honest relationships. Partnering with Chris and Falcon lets us bring a brand we truly believe in to the Idaho fishing community. It’s not just a boat — it’s a movement for serious anglers.”
The event at Jones Marine isn’t just about introducing a new boat — it’s about celebrating the people who make the boating community great.
Event Highlights:
Meet Chris Williams & the Falcon Team — Learn firsthand about Falcon’s performance and design.
Falcon Boat Showcase — See a Falcon Bass Boat up close and explore its tournament-ready features.
Food & Fun — Enjoy great eats, good company, and plenty of giveaways.
Exclusive Event Specials — Attendees can take advantage of limited-time offers on service, accessories, and upcoming boat orders.
It’s the perfect mix of community, craftsmanship, and performance — everything that defines the Falcon brand.
Located in Caldwell, Idaho, Jones Marine has become a trusted name in the Treasure Valley for boat repair, maintenance, and performance upgrades. Founded by Levi Jones, a certified Mercury technician with years of experience in marine mechanics and rigging, Jones Marine offers everything from complete engine rebuilds to electrical installs, custom rigging, and electronics integration.
Now, as Idaho’s first Falcon Bass Boat dealer, Jones Marine is taking its commitment to customers even further — helping anglers get on the water with boats that match their drive for excellence.
Visit www.JonesMarine208.com to explore services, schedule maintenance, or learn more about upcoming events.
Falcon Boats have quickly built a loyal following among professional and recreational anglers alike. Each model is built with precision-molded hulls, hand-laid fiberglass, and performance-tuned layouts that maximize deck space and storage while maintaining superior balance at high speeds.
From the moment you fire up a Falcon, you’ll feel the difference — responsive handling, stable performance, and exceptional comfort even in rough conditions.
Paired with Mercury or Yamaha power options, Falcon boats deliver tournament-ready speed and control, helping anglers focus on what they love most — catching fish and winning tournaments.
Empire Sales Group isn’t just another rep organization — it’s a strategic partner for manufacturers looking to expand across North America. With decades of experience in marine industry sales, Chris Williams and his team specialize in dealer development, product training, and regional representation.
Their mission? To connect exceptional boat builders like Falcon with dealers who share the same dedication to customer service and long-term success.
Thanks to Empire’s reach, Falcon Bass Boats are now available through Jones Marine — giving Idaho anglers a brand-new standard for high-performance bass fishing.
The Customer Appreciation Day marks the beginning of something big for the Idaho bass fishing community. It’s more than just a dealership launch — it’s the introduction of a new performance legacy to the Northwest.
Stop by Jones Marine, meet Chris and Levi, check out the Falcon on display, and enjoy a day filled with great food, fishing talk, and fun.
Because at Jones Marine — performance meets passion, and the future of fishing in Idaho just got a serious upgrade.
Jones Marine
📍 21030 Midland Blvd, Caldwell, ID
🌐 www.JonesMarine208.com
Falcon Bass Boats
🌐 www.FalconBassBoats.com
Empire Sales Group
🌐 www.TheEmpireSalesGroup.com
