The city of Pocatello, Idaho is known for its rich history and diverse community. Located in southeastern Idaho, this small town has played a significant role in the growth and development of the state. Among its many notable contributions, one stands out as particularly influential – the presence of Lowrance Industries. Founded in 1957 by Darrell J. Lowrance, Lowrance Industries was initially established as a manufacturer of electronic depth finders for sports fishermen. The company’s first product was called “The Little Green Box,” which revolutionized fishing by allowing anglers to locate fish beneath their boats with precision and accuracy. At that time, Pocatello’s economy was primarily based on agriculture and railroads. However, with the addition of Lowrance Industries to the business landscape, the town saw an increase in technological advancements and employment opportunities. As demand for their products grew rapidly over the next few years, Lowrance Industries expanded its operations beyond just depth finders to include sonar equipment for marine navigation systems. This move proved to be successful as it opened up new markets for the company both domestically and internationally. In 1964, after seven years of steady growth and success under private ownership, Lowrance Industries went public with an initial offering price of $1 million worth of stock shares at $6 per share. This decision allowed them to raise capital needed for further expansion while also giving investors an opportunity to benefit from their success. One pivotal moment in Pocatello's history occurred when NASA approached Lowrance Industries about developing technology that could aid astronauts during space missions. In response to this request, they created hand-held sonar devices that were used during Apollo missions 15-17 between 1971-1972. This groundbreaking partnership put Pocatello on a global map as a technologically advanced city capable of producing innovative solutions not only for everyday consumers but also NASA's highly specialized needs. Throughout the 1980s and 1990s, Lowrance Industries continued to diversify its product line with advancements in marine electronics. They introduced GPS navigation systems and fish finders that utilized advanced sonar technology. These products were well-received by both recreational and commercial boaters, further solidifying Lowrance's position as a leader in the marine electronics industry. In 2006, Lowrance Industries was acquired by Navico Holding AS, a Norwegian company specializing in marine electronics. This merger brought together two leading brands – Lowrance and Simrad Yachting – under one parent company. Today, Lowrance continues to operate out of Pocatello, Idaho as part of Navico's global presence. The company has expanded its product offerings beyond just marine electronics to include outdoor recreation devices such as handheld GPS units for hikers and hunters. Lowrance's impact on Pocatello’s economy cannot be overstated. Not only did it provide employment opportunities for local residents but also attracted skilled professionals from other parts of the country to work at their headquarters. Moreover, through their support of various community initiatives such as education programs and conservation efforts, Lowrance has established itself as an integral part of the Pocatello community. In addition to its economic contributions, Lowrance Industries has also put Pocatello on the map globally for its technological advancements in marine electronics. The city is now recognized not only for its natural beauty but also for being home to a thriving tech industry. Furthermore, through partnerships with organizations like NASA and their commitment to innovation over six decades, Lowrance Industries has cemented itself as a pioneer in the field of sonar technology while simultaneously boosting Pocatello’s reputation as a hub for cutting-edge research and development. In conclusion, the history of lowrence industries in pocatello showcases how one small town can make significant contributions not only locally but globally through innovation and dedication. From its humble beginnings as a manufacturer of fishing depth finders to being at the forefront of space exploration technology, Lowrance has been an integral part of Pocatello’s growth and development. As it continues to evolve and expand under Navico's ownership, there is no doubt that Lowrance will continue to leave its mark on the city and beyond for years to come.

Lowrance is a leading brand in the marine electronics industry, known for producing high-quality fishfinders and navigation systems. Founded in 1957 by Darrell J. Lowrance, the company has a long history of innovation and excellence that has cemented its position as one of the most trusted names in boating technology. Over the years, Lowrance has continuously evolved and adapted to meet the changing needs of boaters worldwide. From its humble beginnings as a small business selling sonar devices to commercial fishermen, it has grown into a global corporation with a diverse range of products designed for both recreational and professional use. One of Lowrance's key strengths lies in its commitment to technological advancement. The company invests heavily in research and development to stay at the forefront of marine electronics technology. This dedication to innovation has resulted in groundbreaking products that have revolutionized how boaters navigate and find fish on water bodies around the world. One such product is Lowrance's first-ever consumer sonar device, which was introduced back in 1959. This invention changed fishing forever by allowing anglers to see below their boats' surfaces for the first time ever. It gave them an unprecedented advantage over traditional methods like depth sounders or leadlines and greatly increased their chances of catching more fish. Continuing this legacy of groundbreaking innovations, Lowrance introduced another game-changing product called StructureScan® HD Imaging Sonar System™in 2008.The StructureScan® system uses cutting-edge imaging technology to provide crystal-clear images showing not just what's below but also what's around your boat up to 300 feet away from either side – giving you an unmatched view underwater like never before. In addition to pioneering new technologies, Lowrance also focuses on improving existing ones through constant refinement and enhancement. Their CHIRP (Compressed High-Intensity Radar Pulse) sonar technology is an excellent example of this commitment. CHIRP works by sending out a continuous range of frequencies rather than a single pulse, resulting in more detailed and accurate images of the underwater environment. This technology has greatly improved fish detection capabilities, making it easier for anglers to locate their target species. Lowrance also offers a wide range of navigation systems that combine GPS, sonar, and mapping capabilities in one device. The company's latest HDS LIVE series features Active Imaging™ 3-in-1 transducer that provides high-resolution images of structure and cover below and around your boat in real-time. These devices are designed to make navigation on water bodies safer and more efficient by providing precise positioning information along with detailed maps and charts. Apart from its impressive product line-up, Lowrance has also developed an extensive support network to ensure customers have access to expert assistance whenever needed. The company has an online portal where users can find software updates, manuals, tutorials, troubleshooting guides as well as live chat support for any technical issues they may encounter. In addition to this online support system, Lowrance also has a team of highly trained professionals who provide personalized customer service through phone calls or email correspondence. This level of dedication towards customer satisfaction sets Lowrance apart from other marine electronics brands in the market. Another aspect that makes Lowrance stand out is its commitment towards sustainability and conservation efforts. As a brand focused on outdoor activities like fishing and boating, the company recognizes the importance of protecting our natural resources. They actively work towards reducing their environmental impact by using eco-friendly manufacturing processes while still maintaining high-quality standards for their products. Moreover, Lowrance partners with various organizations dedicated to preserving water bodies' health by sponsoring events such as clean-ups or educational programs about responsible boating practices. This shows not only their concern for nature but also their commitment towards building strong relationships within the community. In conclusion, Lowrance is much more than just another marine electronics brand; it is an industry leader driven by innovation and excellence. For over six decades, the company has been at the forefront of developing cutting-edge technologies that have transformed how boaters navigate and fish on water bodies worldwide. With its commitment to customer satisfaction, sustainability, and community involvement, Lowrance is not just a brand but also a trusted partner for all boating enthusiasts.

Lowrance is a well-known electronics company that specializes in marine and outdoor equipment. The company has a rich history in Pocatello, Idaho, dating back to the early 1950s. In 1957, brothers Carl and Darrell Lowrance moved their family from Joplin, Missouri to Pocatello, Idaho. They were seeking a better location for their business ventures and found it in the small town of Pocatello. At the time, Lowrance was primarily focused on manufacturing temperature gauges for vehicles. However, during a fishing trip on nearby American Falls Reservoir, Carl had an idea that would change the direction of the company forever. He noticed how difficult it was to locate fish using traditional methods such as maps and landmarks. This led him to develop one of the first recreational sonar devices -the Fish-Lo-K-Tor- which used sound waves to detect fish underwater. The success of this invention prompted Lowrance to shift its focus towards marine electronics. In 1964, they released their first consumer product – the Little Green Box – which quickly became popular among fishermen across America. As demand grew for their products, Lowrance expanded its operations in Pocatello by building a larger facility near Portneuf River at Siphon Road. This new building allowed them to increase production and add more employees to keep up with growing sales. Innovations continued throughout the years with major breakthroughs like integrating GPS technology into their devices in 1995 and developing side-scan imaging technology in 2003. Today, Lowrance continues its legacy of providing cutting-edge marine electronics from its headquarters located just outside Pocatello city limits. The company employs hundreds of people within various departments including research & development, engineering design & testing facilities as well as sales/marketing teams all based out of this central hub location within Eastern Idaho's Snake River Plain region offering great recreational opportunities for outdoor enthusiasts. Lowrance's commitment to Pocatello extends beyond their business operations. They have also been actively involved in the local community, supporting various charities and organizations such as the Idaho State University Foundation, Bannock Youth Foundation, and Southeast Idaho Junior Golf Association. In recent years, Lowrance has expanded its product line to include not only marine electronics but also outdoor equipment such as handheld GPS units and fishfinders. This diversification has allowed the company to continue growing while maintaining its roots in Pocatello. Overall, Lowrance's history in Pocatello showcases a successful partnership between a small town with big dreams and an innovative company that continues to push the boundaries of technology in the marine industry. Today, Lowrance remains a proud contributor to Eastern Idaho's economy and culture through its continued presence in Pocatello.

Pocatello, Idaho is a small city located in the southeastern part of the state. It is the fifth largest city in Idaho and has a population of approximately 57,000 people. Pocatello may not be as well known as other cities in Idaho such as Boise or Coeur d'Alene, but it has a rich history and unique charm that make it an interesting place to visit and live. The name "Pocatello" comes from Chief Pocatello of the Shoshone tribe who lived in the area during the mid-1800s. The city was established in 1889 when gold was discovered nearby and quickly became an important stop on the Oregon Trail. Over time, Pocatello grew into a hub for railroad transportation due to its location along major rail lines. Today, Pocatello is known for its strong sense of community and friendly residents. One can often see locals greeting each other with a smile or stopping to chat on their daily errands around town. This welcoming atmosphere makes visitors feel at home and encourages them to explore all that the city has to offer. One notable aspect of Pocatello's culture is its vibrant arts scene. The Old Town district downtown features numerous art galleries, theater performances at venues like The Palace Playhouse, and annual events such as “Revive @ 5” – an outdoor concert series showcasing local musicians every Wednesday evening throughout summer months. Parks are another highlight of living in or visiting Pocatello. There are over thirty parks within city limits offering diverse recreational opportunities including hiking trails, playgrounds, sports fields/courts (for basketball/tennis), picnic areas with barbecue grills - perfect spots for family gatherings! Nature lovers will also appreciate places like Massacre Rocks State Park which offers camping sites near Snake River Canyon while City Creek Trail System provides stunning views atop Gibson Jack Peak overlooking Pocatello. One of the most iconic landmarks in Pocatello is Idaho State University (ISU). This public research university was established in 1901 and has a student population of over 12,000. ISU is known for its strong programs in health sciences, education, and engineering. The campus also hosts cultural events such as concerts, art exhibitions, and lectures open to the community. In addition to its rich culture and recreational opportunities, Pocatello also boasts a strong economy. The city's location along major transportation routes has attracted major companies like ON Semiconductor and Simplot Corporation which provide job opportunities for residents. Healthcare is another growing industry with Portneuf Medical Center being the largest employer in the region. Pocatello's diverse economy has led to a variety of housing options available at affordable prices compared to larger cities. From historic homes in Old Town to modern apartments near ISU's campus, there are options for every lifestyle. Like many other places around the world, Pocatello has faced challenges throughout its history. One notable event was the Great Fire of 1890 that destroyed much of downtown including City Hall and several businesses on Main Street. However, this tragedy brought out the resilient spirit of Pocatellans who worked together to rebuild their city better than before. Today, Pocatellans continue to work towards making their city even better by investing in infrastructure improvements such as expanding bike lanes and trails for commuters while preserving green spaces through initiatives like “Adopt-a-Park”. These efforts have not gone unnoticed as Forbes magazine named it one of "America’s Best Small Cities" due to its quality living standards with low crime rates – making it an ideal place for families! In conclusion,Pocatello may not be as well-known as some other cities but it certainly holds its own unique charm that makes it stand out among others. Its friendly community spirit, vibrant arts scene, and strong economy make it an attractive place to visit or call home. With its rich history and promising future, Pocatello is a city that should not be overlooked in the beautiful state of Idaho.

Lowrance has been a pioneer in the marine electronics industry for over 60 years. The company was founded in 1957 by Darrell Lowrance, who had a passion for fishing and a vision to create innovative tools that would help anglers navigate and find fish more effectively. Over the decades, Lowrance has remained at the forefront of technology, continually pushing boundaries and setting new standards in marine electronics. The early days of Lowrance were marked by innovation and determination. Darrell Lowrance started his business out of frustration with traditional methods of navigation on his own fishing trips. He saw an opportunity to use sonar technology to map water depths accurately and assist fishermen in finding fish hotspots. With this idea in mind, he created the first portable depth sounder – the Fish-Lo-K-Tor – which revolutionized recreational fishing. In its early years, Lowrance focused primarily on developing handheld sonar devices that were easy to operate and affordable for everyday fishermen. These devices quickly gained popularity among anglers as they could now see what lay beneath them while they were out on their boats. This made it easier for them to locate fish schools, drop-offs, structures, or other potential feeding locations. As technology advanced rapidly during the late 1960s and into the 1970s, so did Lowrance's products. In 1974, they introduced one of their most significant breakthroughs -the first LCD (Liquid Crystal Display) flasher unit called "Flasher." This device allowed users to view real-time images of underwater objects such as baitfish schools or gamefish movements through color-coded signals. By this time, Lowrance had already become synonymous with reliability and accuracy among boaters worldwide due to its state-of-the-art sonar technologies combined with user-friendly interfaces that appealed not only professional anglers but also hobbyists alike. The introduction of Loran-C navigation systems further solidified Lowrances' position as a market leader in marine electronics. The company's first Loran product, the "Loran-A" (later renamed LMS-1), was released in 1985 and was the first to integrate multiple navigation technologies into one device. In 1991, Lowrance launched its groundbreaking Global Positioning System (GPS) technology with the release of their first GPS chartplotter – the GlobalMap 100. This marked a significant milestone for Lowrance, as they became one of the pioneers in integrating GPS technology into their products. The early 2000s saw another major development for Lowrance with their introduction of side-scan sonar technology – StructureScan. With this advancement, anglers could now get detailed images of underwater structures and objects on both sides of their boats without physically moving or scanning them manually. Today, Lowrance continues to lead innovation within the marine electronics industry with cutting-edge products that cater to both recreational boaters and professional fishermen alike. Their product line has expanded over time to include multifunction displays, fishfinders/GPS combos, VHF radios, radar systems, autopilots, mapping software - all designed to provide users with more accurate information while navigating through water bodies. Recently acquired by Navico Holding AS in 2006 – a world leader in marine electronics -Lowrance has continued its legacy as an industry leader while expanding its reach globally. The company's commitment towards quality and customer satisfaction remains unchanged since its inception over six decades ago. In conclusion, Lowrances' history is a testament to how innovative ideas combined with determination can result in revolutionary change within an industry. From humble beginnings as a small business run by Darrell Lowrence himself from his garage at home till becoming part of Navico Holding AS family; it is evident that they have come a long way indeed. As we look forward towards future advancements from this iconic brand name -one thing is certain- Lowrance will continue to lead the way, setting new standards for others to follow in marine electronics.

Lowrance is a company that specializes in marine electronics and navigation equipment. It was founded in 1957 by Darrell J. Lowrance, who had a passion for fishing and realized the need for reliable navigational tools to aid fishermen on the water. The company's first product was the Fish-Lo-K-Tor, which was a handheld device that used sonar technology to locate fish underwater. This revolutionary invention quickly gained popularity among anglers and solidified Lowrance's position as an innovative leader in the industry. In the following years, Lowrance continued to develop new products and technologies such as paper graph recorders, electronic depth finders, and mapping software. In 1985, they released their first GPS unit specifically designed for marine use – the GlobalMap 1000. Throughout the 1990s and early 2000s, Lowrance introduced several groundbreaking advancements in marine electronics including SideScan imaging technology and high-definition displays on their chartplotters. They also expanded into other areas of navigation such as aviation with their AirMap line of products. In addition to constantly pushing boundaries with new technologies, Lowrance has also made significant efforts towards enhancing user experience through user-friendly interfaces and intuitive design. Today, Lowrance continues to be at the forefront of innovation in marine electronics with cutting-edge features like StructureScan 3D imaging and wireless connectivity between devices. Their products are trusted by recreational boaters as well as professional anglers all over the world. In recent years, Lowrance has also expanded its reach beyond just fishing enthusiasts by offering versatile chartplotting options for powerboat owners and sailors alike. They have also branched out into providing navigation solutions for commercial vessels through partnerships with companies like Navico Commercial Marine Division. Through its long history of pioneering new technologies in marine electronics, Lowrance has established itself as one of the most respected names in its industry. With a commitment to continuous improvement and a focus on meeting the needs of its customers, it is likely that Lowrance will continue to be a leader in marine navigation for many more years to come.

Pocatello, Idaho is a thriving city located in southeastern Idaho. It is the county seat of Bannock County and has a population of approximately 56,000 people. The city's name comes from Chief Pocatello of the Shoshone tribe who was known for his hospitality and kindness towards travelers passing through the area. The history of Pocatello dates back to thousands of years ago when Native American tribes inhabited the land. The first Europeans to explore the area were fur traders and trappers in the early 1800s. In 1812, John Jacob Astor’s Pacific Fur Company established Fort Henry along the Snake River near present-day Pocatello. This was one of several trading posts that contributed to westward expansion during this time. In 1834, an important figure in Pocatello's history arrived on these lands - Father Pierre-Jean De Smet. He was a Jesuit missionary who came to establish missions among Native American tribes in western North America. He built St Charles Mission near present-day Fort Hall Reservation which had great influence on both native peoples and European settlers alike. By mid-19th century, pioneers started settling permanently in what would become modern day Pocatello as part of their journey westward via Oregon Trail or California Trail routes that passed through this region. The discovery of gold at nearby Gold Hill drew even more people to settle here. In 1863, Congress authorized construction of a military road connecting Missouri with California which became known as Overland Stage Route or Butterfield Overland Mail route running through southeast Idaho including present-day Pocatello area until it ceased operations due to completion transcontinental railroad system later that year. The arrival of Union Pacific Railroad brought major changes to this region transforming it into an important transportation hub providing goods and services not only locally but also throughout western territories leading up statehood for many states including Idaho. In 1882, the town of Pocatello was officially founded as a rail station and named after the chief of the Shoshone tribe. The railroad brought economic growth and development to the area, attracting more settlers and businesses to establish themselves in Pocatello. Pocatello continued to grow in the early 20th century with industries such as agriculture, mining, and manufacturing playing a significant role in its economy. In 1901, Idaho State University (then known as Academy of Idaho) was established in Pocatello providing higher education opportunities for students from across the state. During World War II, Pocatello became a major center for military training with Camp Bannock being built south of the city. As soldiers returned home after war ended, many chose to settle in Pocatello contributing to its population growth. The latter half of the 20th century saw further advancements and developments in Pocatello's infrastructure including construction of Interstate-15 which connected it with other major cities like Salt Lake City and Boise. This allowed for easier transportation of goods and people between different regions leading to further growth and prosperity for Pocatello. Today, Pocatello is a bustling community that continues to thrive thanks to its diverse economy which includes sectors such as healthcare, education, technology, agriculture among others. It has also become an important cultural hub with events like Idaho State Fair bringing visitors from all over every year since it began in late 19th century making it one oldest continuously running fairs west Mississippi River! In recent years there have been efforts made by local leaders towards revitalization projects aimed at preserving historic buildings while promoting sustainable economic development through tourism initiatives showcasing rich history this region dating back hundreds even thousands years ago! One notable landmark is Old Town Pocatello - a charming district filled with unique shops , restaurants , art galleries housed within historic buildings that have been well preserved and restored. This area has become a popular destination for tourists and locals alike, adding to the cultural vibrancy of Pocatello. Pocatello's history is also intertwined with its diverse population, with various ethnicities contributing to its growth and development over the years. The city celebrates this diversity through events such as the annual Ethnic Fair which showcases different cultures and traditions. While Pocatello has seen significant progress in terms of economic growth and infrastructure, it still faces challenges like many other cities. However, there are ongoing efforts by community leaders to address these issues and create a more sustainable future for Pocatello while preserving its rich history. In conclusion, Pocatello's history is one filled with resilience, diversity, and progress. From its early days as a trading post to becoming an important transportation hub during westward expansion; from being a major military training center during World War II to now being a thriving city known for its culture, education, and economy - Pocatello continues to evolve while holding on to its roots. Its story serves as an inspiration not only for those who live here but also for anyone seeking to understand the dynamic nature of American history.

Pocatello, Idaho is a city located in southeastern Idaho. It was founded in 1882 and named after the Shoshone Chief Pocatello who was known for his hospitality towards settlers. The area had long been inhabited by various Native American tribes, including the Shoshone, Bannock, and Northern Paiute. In the early years of its settlement, Pocatello served as a major transportation hub due to its location along the Oregon Trail and later on the Union Pacific Railroad. As a result, it quickly grew into an important commercial center for agriculture and mining products. The first permanent settlement in Pocatello was established by John Mullen and his family in 1864. They were followed by other pioneers seeking opportunities in farming or business. By 1878, there were around 50 families living in the area. In 1882, the Utah & Northern Railway Company laid tracks through Pocatello as part of their expansion project to connect Oregon with Salt Lake City. This led to a boom in population growth and economic development as businesses sprang up around the railway station. The town's official incorporation took place that same year. One notable event during this time was when Theodore Roosevelt visited Pocatello while he was still serving as Assistant Secretary of State under President McKinley. He gave a speech at what is now known as City Hall Park where he advocated for conservation efforts and spoke about his experiences hunting big game animals out west. As more people settled in Pocatello, new industries emerged such as lumber mills, flour mills, breweries,and brick-making factories. These industries provided jobs for residents and helped fuel further growth within the city. Pocatello also played an important role during World War II when it became home to one of four military training bases used by Army Air Corps pilots before they were deployed overseas. The base brought thousands of soldiers to the city and boosted its economy. In the 1950s, Pocatello's economy shifted towards manufacturing as companies like Idaho Bean Company, Hoku Materials, and ON Semiconductor set up operations in the city. Today, Pocatello continues to be a major industrial center for agriculture and technology with companies such as J.R. Simplot Company and AMI Semiconductor still operating within its borders. Pocatello is also home to Idaho State University (ISU), which was founded in 1901 as the Academy of Idaho. ISU has played a significant role in shaping Pocatello's culture and economy through its academic programs, research initiatives, and community involvement. In recent years, Pocatello has undergone revitalization efforts to preserve its historic buildings while also modernizing its downtown area. The Old Town district is now a popular destination for shopping, dining,and entertainment with events like "First Friday Art Walk" drawing crowds from all over southeast Idaho. Today,Pocatello is known for its strong sense of community pride and outdoor recreation opportunities. Its location near mountains,springs,rivers,and national forests makes it an ideal place for hiking,camping,fishing,and other outdoor activities throughout all four seasons of the year. Overall,Pocatello's history is one of resilience,determination,and growth fueled by the hard work of pioneers,farmers,miners,railroad workers,military personnel,college students,and local businesses that continue to shape this vibrant city today.

Lowrance is a company that has been deeply rooted in the city of Pocatello, Idaho for over 50 years. Founded in 1957 by Darrell Lowrance, this company has become a pioneer and leader in the marine electronics industry. With its humble beginnings as a small business operating out of a garage, Lowrance has grown into an international corporation with presence all over the world. The history of Lowrance can be traced back to Pocatello, where it all began. In the early years, Darrell Lowrance was passionate about fishing and would often spend his weekends on nearby lakes and rivers. However, he found that locating fish was not an easy task and there were no reliable tools available to aid him in this pursuit. This sparked his curiosity and led him down the path towards creating a solution for anglers like himself. Darrell’s first invention was called “The Little Green Box”, which was essentially a handheld device that used sonar technology to locate fish underwater. He soon enlisted the help of his brother Arlen who had expertise in electrical engineering, and together they refined their product to make it more user-friendly and accurate. In 1959, after two years of perfecting their design, they officially launched their company called Lowrance Electronics Inc., with headquarters located in Pocatello. The original factory consisted of only four employees who were responsible for designing and assembling each unit by hand. By 1960, The Little Green Box had gained popularity among recreational fishermen due to its effectiveness in detecting fish under water. This success prompted Darrell to expand his product line with new models such as Fish Lo-K-Tor (FLK) which featured improved sensitivity levels making it even easier for anglers to find fish. As word spread about these innovative products from Lowrance, demand grew rapidly leading them to relocate their operations twice within Pocatello before settling into their current facility in 1970. This move allowed for increased production and the addition of new products to their range such as depth finders, fish finders, and navigation systems. In the early 1980s, Lowrance expanded its market beyond recreational fishing by introducing a line of commercial sonar units used for marine surveys and research. This diversification proved to be successful as well, with government agencies and private companies utilizing their equipment for various purposes. The company continued to grow throughout the decades, introducing cutting-edge technology like GPS mapping and chartplotting systems in the 1990s. In 2006, Lowrance was acquired by Navico Holding AS, a global leader in marine electronics based in Norway. Under this new ownership, Lowrance has continued to innovate and expand its product portfolio while maintaining its presence in Pocatello. Today, Lowrance offers a wide range of marine electronics including fish finders, chartplotters, radar systems,and more that are used by professionals and recreational enthusiasts alike. The company's dedication to innovation has earned them numerous accolades over the years including being named “Best Marine Electronics Manufacturer” multiple times by industry publications. Despite its growth on an international scale with operations spanning across North America, Europe,and Asia-Pacific regions; Pocatello remains an integral part of Lowrance’s identity. The city continues to serve as home base for many employees who have been with the company since its early days or have relocated there due to their passion for outdoor activities offered by Idaho’s natural landscape. Lowrance also takes pride in giving back to their community through initiatives such as sponsoring local youth fishing tournaments,funding scholarships at Idaho State University,and participating in various charitable events. They have also made efforts towards environmental sustainability through initiatives like using eco-friendly materials in manufacturing processes. In conclusion,the history of Lowrance is deeply intertwined with Pocatello's development over time.It has played a significant role in the city's economy, providing employment opportunities and contributing to its growth. The company’s commitment to innovation, quality,and community has solidified its position as a leader in the marine electronics industry for over half a century. As Lowrance continues to evolve and expand its global reach, it will always have Pocatello as its foundation and home.

Lowrance is a well-known manufacturer of marine electronics, particularly fishfinders and chartplotters. Founded in 1957 by Darrell Lowrance, the company has been at the forefront of marine technology for over six decades. From its humble beginnings in Tulsa, Oklahoma to becoming a global leader in marine electronics, Lowrance has continuously evolved and innovated to meet the needs of anglers and boaters. One of the key products that Lowrance is known for is its fishfinders. These devices use sonar technology to locate fish underwater and display their location on a screen. This makes it easier for anglers to find schools of fish and improve their chances of catching them. In addition to locating fish, modern fishfinders also provide information about water depth, bottom structure, and temperature. Over the years, Lowrance has introduced several advancements in its fishfinder technology. In 1960, they released their first portable sonar unit called "The Little Green Box." This device was revolutionary at the time as it allowed fishermen to take sonar readings from small boats or even from shore. In 1984, Lowrance launched one of its most popular models – the LMS-160 Map GPS Sonar Combo – which combined both GPS navigation and sonar capabilities into one unit. In recent years, Lowrance has continued to innovate with features such as CHIRP (Compressed High-Intensity Radar Pulse) sonar technology which provides higher resolution images compared to traditional fixed-frequency transducers. They have also incorporated DownScan Imaging™ that uses high-frequency sound waves for detailed imaging below the boat's surface. Another notable product line from Lowrance is their chartplotters or navigational systems designed specifically for use on boats. Chartplotters use GPS signals along with maps or charts to display an accurate representation of your boat's position on water bodies like lakes or oceans. Lowrance offers a wide range of chartplotters with different screen sizes and features to cater to the needs of various boaters. For example, the HDS LIVE series comes with a touchscreen display, built-in CHIRP sonar, and wireless connectivity for easy updates and sharing of data. Lowrance's most advanced chartplotter is the HDS Carbon series which features an ultra-bright SolarMAX HD display that provides excellent visibility even in bright sunlight. It also includes StructureScan® 3D technology that offers a comprehensive view beneath your boat, giving you an advantage when searching for fish or navigating through underwater structures. One key feature that sets Lowrance apart from its competitors is their patented Mapping Enhancement Layer (MEL) technology. This technology overlays detailed mapping on top of traditional charts for more precise navigation details. With MEL, boaters can see underwater contours and hazards like weed beds and rocks accurately marked on their chartplotters. In addition to fishfinders and chartplotters, Lowrance also manufactures other marine electronics such as radar systems, autopilots, VHF radios, AIS transceivers, weather instruments, and more. They offer integrated systems where all these devices work seamlessly together to provide a complete marine electronic solution. Apart from being leaders in technological innovation in the marine industry, Lowrance also prioritizes user-friendliness in their products. Their intuitive interface design makes it easy for even novice users to operate their devices without much training or technical knowledge. Moreover