Yamaha Marine

Jones Marine Boat Sales and Service
EXPLORE OUR BOATS

Jones Marine Boat Inventory

Armada Pontoons

Engineered for style. Built for durability. Priced For Families, Designed for the day you’ll never forget. Armada Pontoons blends cutting-edge design with functional performance to deliver boats you’ll want to live on. Each model comes with rugged construction, customizable layouts, and premium finishes — perfect for cruising, entertaining, or fishing. Whether you're navigating calm waters or pushing performance limits, Armada delivers confidence, comfort, and quality from bow to stern. Explore the lineup. Choose your style. Embrace the adventure.

Falcon Bass Boats

Born from the heart of tournament fishing, Falcon Bass Boats are engineered for anglers who demand uncompromising performance, speed, precision and WIDE DECKS. Every model features a high-performance hull, optimized stability, and angler-centric layouts that let you focus on catching fish — not fighting your boat. With custom build options, premium components, and tournament-ready designs, Falcon stands out as the go-to for fishermen who won’t settle for average and know BIGGER MEANS BETTER. When you choose Falcon through Jones Marine, you’re not just buying a boat — you’re joining a legacy of high-level performance, innovation, and confidence on the water. Isn't it time you've Flown A Falcon!

OUR BOATS

Best models for your adventures

Drakkar QL Series
Lengths: 21', 23', 25'
Starting at:
$95,000.00
Falcon F215
Length: 21' 5"
Starting at:
$265,000.00
Drakkar SB Series
Lengths: 21', 23', 25'
Starting at:
$55,000.00
PROMOTIONS

Explore our promotions
for our best customers

OUR SERVICES

Explore our Services with
100% satisfaction guarantee

Electronic installation

Outboard serivces

High-Performance rigging

RIGGED & READY!

We know how important it is to have a boat that runs like a dream

We know how important it is to have a boat that runs like a dream. At Jones Marine, we’re passionate about keeping Idaho’s boaters on the water with expert repairs, precision rigging, and cutting-edge electronics installations. From outboard tune-ups and full engine rebuilds to performance upgrades and custom setups, our certified team delivers reliability, craftsmanship, and results you can feel every time you turn the key. Backed by hard work, honest service, and a true love for the sport, we treat every boat like it’s our own — because when you’re chasing waves or casting lines, performance and precision matter.

FEATURED INVENTORY

Check out our inventory of boats

JONES MARINE BLOG

Smooth Sailing: Tips, Trends & Boat Talk

 

The history of Yamaha Marine in Twin Falls, Idaho dates back to the 1970s when the company first established its presence in this small city. Over the years, Yamaha Marine has become an integral part of the local community and a major contributor to the region's economy. From humble beginnings to becoming a leading manufacturer of outboard motors, jet boats, and other marine products, Yamaha Marine has left an indelible mark on Twin Falls. Yamaha Corporation was founded in Japan in 1887 as a piano manufacturer. It wasn't until 1955 that they expanded into producing motorcycles and eventually entered the marine industry with their first outboard motor in 1960. The success of their initial ventures prompted them to expand globally, and one such expansion was establishing a manufacturing plant in Twin Falls. In 1971, construction began on what would become Yamaha Motor Manufacturing Corporation (YMMC) facility at Magic Valley Industrial Park near Twin Falls airport. This move marked an important milestone for both Yamaha Corporation and Twin Falls as it was their first production plant outside Japan. The new plant employed about 200 people when it opened its doors for operation two years later. Initially focused on producing snowmobile engines during winter months when demand for outboard motors slowed down, YMMC gradually shifted its focus solely towards marine production by mid-1980s due to declining snowmobile sales. In addition to outboard motors ranging from 2HP up to V8 models capable of powering large vessels like cabin cruisers and even commercial fishing boats; YMMC also started manufacturing personal watercraft (PWC). These innovative PWCs quickly became popular among recreational boaters seeking thrills on waterways across America. By early '90s YMMC's workforce had grown over ten times than its original size - reaching nearly two thousand employees - making it one of Idaho's largest employers outside Boise metro area at that time according to Idaho Department Of Labor statistics. In 1992, Yamaha Motor Corporation USA (YMUS) acquired the remaining shares of YMMC making it a wholly-owned subsidiary. As demand for outboard motors and PWCs grew, so did the need for expansion. In 2010, YMUS invested $250 million to expand and upgrade its Twin Falls plant by adding new machinery as well as increasing production capacity by nearly double. This move also led to an increase in employment opportunities with over four thousand workers now employed at the facility - including temporary employees brought in during peak season. Yamaha Marine's presence in Twin Falls has had a significant impact on the local economy. The company not only provides jobs but also contributes to tax revenue and supports other businesses through its supply chain network. Additionally, YMUS is deeply committed to being environmentally responsible which includes investing millions towards reducing waste and emissions from their manufacturing processes. In recent years, Yamaha Marine has continued to innovate and expand its product line with new technologies such as electronic fuel injection systems that improve performance while reducing emissions. They have also introduced several industry-first features like joystick controls for boats equipped with multiple engines or electric steering on smaller models designed for effortless handling. The success of Yamaha Marine's operations in Twin Falls can be attributed not just to innovative products but also due to strong relationships built within the community over time. Local partnerships include collaborations with Idaho Department Of Fish And Game (IDFG) where they provide education programs on boating safety and water conservation initiatives; support local fishing tournaments; sponsor college scholarships; donate funds towards aquatic habitat restoration projects among others. In conclusion, Yamaha Marine has come a long way since its establishment in Twin Falls over five decades ago. From producing snowmobile engines during winter months, this facility now serves as one of YMUS' primary global production hubs for marine products year-round - supplying markets across America and beyond with high-quality outboard motors and personal watercrafts loved by boaters worldwide. With a strong commitment to innovation, community and environmental responsibility, Yamaha Marine's legacy in Twin Falls looks set to continue for many years to come.

Yamaha Marine is a division of the Yamaha Motor Corporation that specializes in designing and manufacturing marine outboard engines, watercraft, and other related products. With over 60 years of experience in the marine industry, Yamaha has become a trusted brand among boaters and fishermen around the world. History The history of Yamaha Marine dates back to 1958 when it first began producing outboard motors for recreational use. The company's founder, Genichi Kawakami, was an avid boater himself and saw great potential in creating reliable and efficient outboard engines. By combining innovative technology with precision engineering, Yamaha quickly gained recognition as a leading manufacturer in the marine industry. In 1960, just two years after its inception, Yamaha introduced its first four-stroke outboard motor - a revolutionary design that set them apart from competitors who were still using two-stroke engines at the time. This marked the beginning of Yamaha's commitment to developing environmentally friendly products that would have less impact on our oceans and waterways. Throughout the decades, Yamaha continued to innovate and expand its product line. In addition to outboard motors ranging from 2.5 horsepower up to 425 horsepower, they also produce personal watercraft such as jet skis and WaveRunnersTM , boats equipped with their own line of engines called "Yamaha Boats," propellers specifically designed for their motors' performance capabilities, and various accessories like gauges, controls systems,and lubricants. Technology & Innovation One of the key factors that sets Yamaha Marine apart from its competitors is their dedication to research and development (R&D). They have established advanced facilities all over Japan devoted solely to testing new technologies for both land-based vehicles as well as marine applications. Their engineers are constantly pushing boundaries by utilizing cutting-edge materials such as carbon fiber reinforced plastic (CFRP), which allows for stronger yet lighter components on their larger models like V8 XTO Offshore™. They have also developed the proprietary technology known as "Yamaha Advanced Responsive Handling (ARH)" which provides unmatched maneuverability and control on their boats. Furthermore, Yamaha has been a pioneer in developing environmentally friendly outboard motors. In 1996, they released their first High Pressure Direct Injection (HPDI) two-stroke engine that was designed to be more fuel-efficient and emit fewer emissions than traditional two-strokes. This technology was further improved upon with the introduction of the four-stroke engines in 2003, which were even more efficient and cleaner burning. In recent years, Yamaha has continued to lead the industry in innovation with their digital electronic controls system called "Digital Electronic Control" or DEC for short. This advanced system allows for precise throttle control, smoother shifting, and better overall performance while reducing operator fatigue. Commitment to Quality One of the guiding principles at Yamaha Marine is their commitment to quality. Every product that comes off their assembly line undergoes rigorous testing procedures before it's deemed ready for market release. From computer-aided design simulations to extensive field-testing in real-life conditions, each product must meet strict standards set by Yamaha engineers. This dedication to quality not only ensures reliable products but also reflects Yamaha's commitment to providing customers with a superior boating experience. Whether an individual is fishing offshore or enjoying a leisurely cruise on a lake, they can trust that their Yamaha engine will perform flawlessly every time. Partnerships & Community Involvement Alongside its focus on innovation and quality products, Yamaha Marine is deeply committed to environmental conservation efforts through partnerships with organizations such as The Billfish Foundation and Coastal Conservation Association (CCA). These partnerships help raise awareness about sustainable fishing practices and encourage responsible use of our oceans' resources. Yamaha also supports various local community projects related to marine conservation efforts around the world through its "WaterWays" program - an initiative focused on preserving waterways and promoting boating safety. In addition to its involvement in environmental conservation, Yamaha also partners with organizations such as the Wounded Warrior Project to support injured veterans through various activities including fishing trips. This demonstrates their commitment to giving back to the community and supporting those who have served our country. Conclusion Yamaha Marine has established itself as a leader in the marine industry through its dedication to innovation, quality, and community involvement. With a rich history of over 60 years, they continue to push boundaries and set new standards for outboard motors and other marine products. As boaters around the world seek reliable and efficient engines for their watercraft, they can trust that Yamaha Marine will deliver top-of-the-line products that offer unmatched performance, durability, and sustainability. As technology continues to advance rapidly within this industry, we can expect Yamaha Marine to remain at the forefront of innovation while maintaining their commitment to quality products that enhance our boating experiences.

Yamaha Marine has a long history in Twin Falls, Idaho. The company was first established in 1960 as a distributor of outboard motors and other marine products. Over the years, Yamaha Marine has grown to become one of the largest manufacturers of outboard motors in the world. In 1983, Yamaha built its first manufacturing facility in Twin Falls with just five employees. This facility produced four-stroke engines for snowmobiles and ATVs. By 1986, the plant had expanded to produce outboard engines as well. In 1990, Yamaha opened a new state-of-the-art research and development center adjacent to their manufacturing facility in Twin Falls. This allowed them to constantly improve and innovate their products while also providing jobs for local engineers and technicians. As demand for their high-quality outboard motors grew, Yamaha continued to expand its operations in Twin Falls. In 2005, they opened a second production facility across from their original factory that specialized in producing large horsepower outboards. Today, Yamaha's presence is felt throughout Twin Falls with over 1 million square feet of facilities covering nearly every aspect of marine engine production - from design and engineering to casting and machining parts. Aside from being an important economic contributor to the city of Twin Falls through job creation and tax revenue generation, Yamaha has also been actively involved in community service projects such as river cleanup efforts and supporting local organizations like Trout Unlimited which focus on preserving natural waterways. Moreover, many locals have found employment at these factories which provide opportunities for career growth within the company itself or related industries like boating dealerships or repair shops that specializelzeHing services using yamaha marine products . Overall yamaha marine's history within Twin falls reveals not only its commitment towards innovation but also towards building lasting relationships with both customers and communities alike.

Twin Falls, Idaho is a charming and picturesque city located in the south-central region of the state. It is situated on the serene Snake River Canyon and boasts magnificent views of stunning waterfalls that have been attracting visitors for decades. The city's rich history, breathtaking landscapes, and friendly community make it a popular destination for tourists as well as an ideal place to call home. History: The origins of Twin Falls date back to 1864 when Ira Burton Perrine stumbled upon the majestic Snake River Canyon while exploring southern Idaho. He was captivated by its beauty and envisioned harnessing its power for irrigation purposes. However, it wasn't until 1900 that Perrine's vision came to life with the completion of Milner Dam, which provided water for agriculture in the Magic Valley area. In 1904, Twin Falls was officially founded when two small towns on opposite sides of the canyon were merged into one. The city was named after its location between two waterfalls – Shoshone Falls (known as "the Niagara of the West") and Pillar Falls. Throughout the years, Twin Falls continued to grow thanks to advancements in irrigation technology and farming practices. In World War II, it became a vital hub for military training due to its strategic location near major air bases such as Gowen Field in Boise. Today, Twin Falls has evolved into a bustling city with over 50,000 residents who enjoy a high quality of life while preserving their heritage through various cultural events and celebrations. Attractions: One cannot talk about Twin Falls without mentioning its most iconic attraction – Shoshone Falls. Located just east of town on Snake River Canyon Road lies this natural wonder that spans over 900 feet wide and drops down 212 feet – making it higher than Niagara falls! Visitors can take scenic drives along Rim Drive or hike down trails offering spectacular views from different vantage points. Perrine Bridge is another must-see attraction in Twin Falls. It is the only man-made structure in the United States where BASE (Building, Antenna, Span, Earth) jumping is allowed year-round without a permit. The bridge stands 486 feet tall and offers breathtaking views of the canyon below. For nature lovers, Dierkes Lake Park is a hidden gem nestled within Snake River Canyon. This tranquil oasis features a serene lake surrounded by walking trails, picnic areas, and waterfalls – perfect for a family day out or a peaceful escape from city life. Culture: Twin Falls may be known for its natural beauty, but it also has a vibrant culture that celebrates diversity and community spirit. The Herrett Center for Arts and Science at the College of Southern Idaho houses galleries showcasing both local and international art collections as well as an observatory with state-of-the-art telescopes for stargazing. The city hosts several annual events throughout the year, including Magic Valley Folk Festival – one of the largest folk dance festivals in North America; Western Days Rodeo – celebrating Idaho's cowboy heritage; Art & Soul of Magic Valley – featuring over 200 artists displaying their work across downtown Twin Falls; and many more. Food: No trip to Twin Falls would be complete without indulging in some delicious local cuisine. The city boasts an eclectic mix of restaurants serving up everything from hearty American fare to mouth-watering Mexican dishes influenced by nearby states such as Nevada and California. One must-try dish is Huckleberry ice cream made from wild berries native to Idaho's mountainous regions. Visitors can satisfy their craving at various ice cream shops around town or attend Huckleberry Fest held every August at City Park where they can sample different huckleberry treats while enjoying live music performances. Conclusion: In conclusion, Twin Falls has something unique to offer everyone who visits or chooses to call it home. Its stunning landscapes provide endless opportunities for outdoor adventure while its rich history and vibrant culture offer a glimpse into its past and present. Whether you are seeking relaxation, excitement, or a taste of Idaho's charm, Twin Falls is the perfect destination to experience it all.

Yamaha is a well-known brand in the world of marine vehicles, especially for its high-quality outboard motors. The company has a long and rich history in the marine industry, dating back to the early 1950s when it first began producing boats. The founder of Yamaha Corporation, Genichi Kawakami, had a vision to diversify his company's products beyond musical instruments. He believed that there was great potential in creating small engines for various uses. In 1954, he established Yamaha Motor Co., Ltd., which would focus on developing motorcycles and outboard motors. In its early years, Yamaha focused primarily on producing two-stroke motorcycle engines but soon turned its attention to developing two-stroke outboard motors as well. The company saw significant success with its first model – the P-7 – which was introduced in 1960. This motor featured an innovative water-cooling system and quickly gained popularity among boaters. By the late 1960s, Yamaha had become one of Japan's leading manufacturers of outboard motors, thanks to continuous innovation and improvements in their technology. One notable achievement during this time was the development of oil injection systems for their two-stroke engines. This breakthrough eliminated the need for manual oil mixing, making maintenance easier for users. In addition to technological advancements, Yamaha also expanded its production capabilities by establishing manufacturing facilities across Japan and eventually expanding globally through partnerships with other companies like Mercury Marine in America. The 1970s marked another milestone for Yamaha Marine as they introduced four-stroke outboard motors into their product line-up. These engines were more fuel-efficient and environmentally friendly than traditional two-strokes while still delivering powerful performance. They became increasingly popular among recreational boaters who valued quiet operation and clean emissions from their vessels. Over time, Yamaha continued to innovate and improve upon their designs by incorporating technologies such as electronic fuel injection (EFI) systems and variable camshaft timing (VCT). These advancements further increased their engines' efficiency and performance, making them a top choice for boaters. In the 1990s, Yamaha expanded its product range to include a wider variety of boats, including WaveRunners – personal watercraft that quickly became best-sellers in the industry. They also introduced new technologies like Saltwater Series outboard motors specifically designed for saltwater environments, demonstrating their commitment to meeting the needs of all types of boaters. Yamaha's dedication to innovation has not only resulted in advanced technology but also multiple accolades and awards over the years. In 2007, they received an award from The National Marine Manufacturers Association (NMMA) for producing four-stroke outboard motors that met strict emission standards set by the Environmental Protection Agency (EPA). Today, Yamaha Marine continues to lead in the marine industry with state-of-the-art technology and high-quality products. Its diverse range of outboard motors caters to different boat sizes and uses while maintaining its reputation for reliability and durability. Furthermore, they have expanded into other areas such as propellers, rigging systems, and electronic control units – solidifying themselves as a one-stop-shop for all boating needs. In conclusion, Yamaha Marine's history is one filled with continuous growth and success through constant innovation. From humble beginnings as a small engine manufacturer in Japan to becoming a globally recognized brand known for its quality products – it is evident that their journey has been nothing short of remarkable. With over six decades of experience in the marine industry under their belt, there is no doubt that Yamaha will continue to be at the forefront of technological advancements in this field now and into the future.

Yamaha Marine is a division of Yamaha Motor Corporation, USA that specializes in the manufacturing and distribution of outboard motors, personal watercraft, boats, and other marine products. The history of Yamaha Marine dates back to 1960 when the company introduced its first marine product – an outboard motor. In 1958, after years of producing motorcycles and other consumer products, Yamaha Motor Co., Ltd. recognized the potential for growth in the boating industry. They established a separate division dedicated solely to developing marine products - thus creating Yamaha Marine as we know it today. The first ever Yamaha outboard motor was produced in 1960 – an air-cooled two-stroke engine with four horsepower. This marked the beginning of a long line of innovative and reliable outboards from Yamaha Marine. In just five years after its introduction to the market, this small but powerful motor had become one of Japan's best-selling models. In 1974, Yamaha made another significant breakthrough by introducing their first four-stroke outboard motor – the F50A model. This was followed by several other successful models such as V6 series engines that became popular among fishermen due to their high power output and fuel efficiency. Throughout the decades, Yamaha Marine continued to innovate and improve their products while expanding into new markets around the world. In 1986 they launched WaveRunner® personal watercrafts which quickly gained popularity for their speed and maneuverability on water. By constantly pushing boundaries in technology and design, Yamaha has become synonymous with quality performance in both recreational boating and competitive racing circuits globally. Their commitment to innovation resulted in many notable achievements over time including: - First electronic fuel injected (EFI) two-stroke engine - Development of High Thrust Four Stroke Outboards - Introduction of Helm Master® Joystick Control System for easier boat handling - Creating award-winning designs like XTO Offshore®, V MAX SHO®, and most recently the V8 XTO Offshore® Today, Yamaha Marine is a leader in marine technology with an extensive product line that includes outboard motors ranging from 2.5 to 425 horsepower, WaveRunner personal watercrafts, boats, and accessories. In addition to their innovative products, Yamaha Marine also places great emphasis on environmental sustainability. They have been actively working towards reducing emissions and developing more fuel-efficient engines through their Clean & Quiet initiative. With over six decades of experience in the industry, Yamaha Marine has established itself as a trusted brand among boaters worldwide. Their commitment to quality and innovation has made them one of the top choices for both recreational and commercial use on water.

Twin Falls, Idaho is a small city located in the southern part of the state. It is situated along the Snake River Canyon and surrounded by vast agricultural lands and scenic landscapes. The city has a rich history dating back to its founding in 1904. The area where Twin Falls now stands was originally inhabited by Native American tribes such as the Shoshone and Bannock people for thousands of years. These indigenous communities lived off the land, hunting, fishing, and gathering wild plants for sustenance. In 1805, Meriwether Lewis and William Clark passed through this region during their famous expedition across America. They were followed by fur trappers who came to trap beavers in the Snake River Valley. This influx of traders brought more attention to this area and helped pave the way for future settlers. In 1869, an ambitious project known as "The Magic Valley Project" was proposed with plans to irrigate over one million acres of barren land in southern Idaho using water from nearby rivers. However, it wasn't until nearly four decades later that significant progress was made on this project due to financial difficulties caused by economic depressions. Finally, in 1903 I.B Perrine successfully secured funding from wealthy investors including E.H Harriman (railroad magnate) , Harry Culver (real estate mogul), Robert Strahorn (a former journalist turned businessman) among others who wanted to make his vision a reality. Perrine's plan involved constructing a dam on Snake River near what is now Twin Falls that would create enough hydroelectric power to attract businesses and industries while also providing irrigation for farmlands nearby. He named this new town after its most prominent natural feature - two waterfalls that cascaded into Snake River Canyon side-by-side - hence Twin Falls. Construction began on October 2nd, 1904 with hundreds of workers flocking here seeking employment opportunities offered by Perrine. The town's first building, a hotel named "The Perrine", was erected in just ten days and soon after many other businesses followed suit. Soon, Twin Falls became known as the "Electric City" for its abundance of hydroelectric power generated by the newly built dam. This attracted a diverse set of industries such as food processing plants, flour mills, lumber yards, and others that contributed to the city's economic growth. In addition to these developments, agriculture also played a significant role in shaping Twin Falls' history. With irrigation water now accessible thanks to Perrine's project, farmers were able to grow crops on previously barren land. A wide variety of fruits and vegetables including potatoes, sugar beets, onions and more were grown here which helped establish Idaho as one of the leading agricultural states in the country. As with any growing town during this time period across America however , there came challenges such as fires (including a devastating fire in 1908), floods from Snake River and labor disputes at various industrial factories around town. Despite these setbacks,Twin Falls continued to prosper over the next few decades. In 1912 it officially became an incorporated city with its own government structure; by 1920 it had surpassed neighboring towns like Shoshone and Jerome becoming southern Idaho’s largest urban center with nearly 9 thousand residents. During World War II ,Twin Falls made significant contributions towards supporting U.S military efforts - not only through local men enlisting but also hosting prisoner-of-war camps housing German soldiers captured from North Africa campaigns. Over time,the economy diversified further into tourism with visitors drawn to attractions like Shoshone falls ("the Niagara of the West") while nearby Yellowstone National Park drew thousands annually who passed through Twin Falls . In recent years,the city has seen steady population growth due partly due to its low cost-of-living compared major coastal cities ;this coupled with opportunities offered by local universities/colleges, healthcare facilities and expanding retail/commercial spaces has made Twin Falls an attractive place to live and work. In conclusion,Twin Falls' history is one of perseverance, innovation and growth. From its humble beginnings as a small town built on the dreams of I.B Perrine , it has evolved into a thriving city with a diverse economy, strong sense of community, and picturesque natural surroundings. As we look towards the future , it's clear that Twin falls will continue to play an important role in shaping Idaho's unique identity.

Twin Falls, Idaho is a city located in south-central Idaho and is the county seat of Twin Falls County. The area was originally home to various Native American tribes, including the Shoshone and Bannock peoples. In 1811, the explorer Wilson Price Hunt led an expedition through present-day Twin Falls as part of the Astor Expedition. In 1864, a party led by Captain John F. Anderson became the first known group of non-native explorers to visit what would later become Twin Falls. However, it wasn't until 1900 that settlers began arriving in larger numbers due to increased agricultural opportunities in the area. The city's name comes from its location on opposite sides of the Snake River Canyon – "twin falls" refers to two waterfalls created by springs flowing over basalt cliffs on either side of the canyon. These natural wonders were discovered in 1869 by I.B Perrine while searching for a suitable site for irrigation. In 1904, Milner Dam was constructed near present-day Twin Falls which allowed for significant irrigation development and transformed much of southern Idaho into fertile farmland. This drew more settlers to the area and by 1905, there were enough people living here to establish a post office under the name “Twin Fall”. Twin Falls officially became a town in October 1905 with about 200 residents. It continued to grow rapidly thanks to its prime location along major transportation routes such as railroads and highways. By World War II, Twin Falls had become one of southern Idaho's largest commercial centers. One notable event in Twin Falls' history was when Evel Knievel attempted his famous jump across Snake River Canyon on September 8th,1976 using a steam-powered rocket cycle called Sky Cycle X-2. Despite not making it all way across (he deployed his parachute early), this daredevil stunt brought national attention to Twin falls. In the 1980s, Twin Falls experienced an economic boom due to the development of a large dairy industry and a growing tourism industry centered around outdoor recreation opportunities such as hiking, fishing, and camping. The city also became home to several major corporations including Chobani Yogurt and Clif Bar. Today, Twin Falls is a thriving community with an estimated population of over 50,000 people. The city has continued to grow in recent years with new residential developments, retail centers, and industrial parks being built. It has also become known for its vibrant arts scene, hosting events such as the annual Art in the Park festival and showcasing local artists in various galleries. Twin Falls remains an important agricultural hub for Idaho's economy with its rich farmlands producing crops such as potatoes, sugar beets, barley, corn, wheat and hay. Additionally,the city's location near national parks like Yellowstone National Park and Grand Teton National Park make it a popular tourist destination. Despite its growth and modernization,Twin Falls still embraces its history through preservation efforts such as maintaining historic buildings like the Perrine Bridge – named after I.B Perrine who first discovered the twin falls – which offers stunning views of Snake River Canyon below. Overall,Twin Falls' history is one of resilience,farmers perseverance,and innovation. From humble beginnings as a small town on opposite sides of a canyon,it has grown into a bustling city that continues to attract visitors from all over while remaining deeply connected to its roots.

Yamaha Marine has a rich history in Twin Falls, Idaho, dating back to the early 1970s. The company's presence in this small town has had a significant impact on both the local economy and the marine industry as a whole. The story of Yamaha Marine in Twin Falls began when Gene Mason, an avid boater and businessman, saw an opportunity to bring high-quality outboard motors to Southern Idaho. In 1971, he opened up his first Yamaha dealership in Jerome County, just south of Twin Falls. At the time, most boats were powered by two-stroke engines that were loud and polluting. However, Yamaha was one of the first companies to introduce four-stroke outboard motors for recreational use. Mason's business quickly grew as more people became interested in these new four-stroke engines. He soon expanded his dealership into Twin Falls itself and began selling not only outboard motors but also boats and other marine accessories. With its prime location near several popular lakes and reservoirs such as Salmon Dam Reservoir and Magic Reservoir, Twin Falls proved to be the perfect spot for a thriving marine business. In addition to selling boats and engines at their retail locations, Yamaha Marine also started offering service repairs for all types of watercraft. This further solidified their position as a top player in the local marine industry. As demand continued to grow for their products and services, they expanded even further into neighboring cities like Burley and Pocatello. One key factor that contributed to Yamaha Marine's success was their commitment to innovation and technology. They constantly worked towards improving their products with better fuel efficiency, lower emissions levels,and quieter operation – all while maintaining high performance standards. This dedication paid off when they introduced their groundbreaking VMAX series of outboard motors in 1985.This series featured cutting-edge engineering techniques such as electronic fuel injection (EFI)and variable valve timing (VVT), resulting in unparalleled power and fuel efficiency. The VMAX series quickly gained a reputation as the top choice for high-performance boaters and fishermen. Yamaha Marine's success in Twin Falls has also had a significant impact on the local economy. They have provided numerous job opportunities for residents, from sales and service positions to administrative roles. Additionally, their presence has attracted other marine-related businesses to the area, creating even more employment opportunities. Furthermore, Yamaha Marine has been actively involved in giving back to the community through various initiatives. For example, they regularly sponsor fishing tournaments and host events that promote water safety education among children. They also support local conservation efforts by partnering with organizations such as Trout Unlimited and Idaho Fish & Game. Today, Yamaha Marine remains a leading player in the industry with their commitment to innovation still at the forefront of their operations. In recent years, they have expanded beyond outboard motors into other marine products such as boat trailers,docks,and accessories. In 2011,Yamaha opened up another location in Twin Falls specifically dedicated to selling these additional products.This expansion further solidified their position as a one-stop-shop for all things related to recreational boating. Despite facing challenges such as economic downturns and changes in consumer preferences over the years,Yamaha Marine has remained resilient thanks to its strong roots within Twin Falls' community.Their dedication towards providing quality products and services along with investing back into the community continues to be key factors contributing towards their ongoing success. In conclusion,the history of Yamaha Marine in Twin Falls is one of growth,resilience,and commitment.They started off as a small dealership,but through hard work,innovation,and dedication,have become an integral part of not only this town but also Idaho's marine industry.Alongside providing quality products and services,Yamaha Marine has played an essential role i

Yamaha Marine is a division of the Japanese company Yamaha Corporation, known for its production and distribution of musical instruments, electronics, motorcycles, and other products. The Marine division was established in 1960 with the mission to create innovative and reliable marine products that enhance the boating experience. Since its inception, Yamaha Marine has become a global leader in the marine industry with its extensive range of outboard motors, boats, personal watercrafts (PWC), and accessories. Their commitment to quality craftsmanship and cutting-edge technology has earned them a reputation for excellence among boaters around the world. One of Yamaha Marine's key strengths lies in its outboard motor line. These powerful engines are designed to provide unparalleled performance on any type of boat – from small fishing vessels to large luxury yachts. With options ranging from 2.5 horsepower all the way up to 425 horsepower, there is an outboard motor suitable for every need. What sets Yamaha Marine's outboard motors apart from others on the market is their use of advanced technology such as electronic fuel injection (EFI) systems and variable camshaft timing (VCT). These features not only improve fuel efficiency but also deliver smoother acceleration and overall better handling. In addition to their renowned outboard motors, Yamaha Marine also produces high-quality boats under their brand name Skeeter Boats. These boats are specifically designed for competitive bass fishing tournaments but can also be used for recreational purposes. The combination of lightweight construction materials and state-of-the-art engineering ensures that these boats offer superior speed, maneuverability, and stability on the water. Another popular product line offered by Yamaha Marine is their personal watercrafts or WaveRunners® as they are commonly known. These sleek machines come equipped with powerful engines capable of reaching speeds over 60 miles per hour while providing riders with exhilarating thrills on open waters. WaveRunners® have been a favorite amongst thrill-seekers since they were first introduced in 1986, and Yamaha Marine continues to push the boundaries of design and performance with each new model. Yamaha Marine prides itself on its commitment to environmental sustainability. The company has implemented various initiatives to reduce their carbon footprint, including utilizing eco-friendly materials in their production processes and promoting responsible boating practices among consumers. In addition, all outboard motors manufactured by Yamaha Marine meet or exceed EPA emissions standards. Yamaha Marine's dedication to customer satisfaction is also evident through its extensive network of dealerships and service centers worldwide. With over 2,000 authorized dealers in the United States alone, customers can rest assured that they will receive top-notch support for any product inquiries or maintenance needs. Furthermore, Yamaha Marine places a strong emphasis on research and development (R&D) to continuously improve their products' quality and performance. They have dedicated R&D facilities across the globe where engineers work tirelessly to develop new technologies and enhance existing ones. In recent years, Yamaha Marine has expanded its focus beyond just producing high-quality marine products. The company has also taken an active role in promoting water safety education through partnerships with organizations like the National Safe Boating Council. They offer free online courses on boating safety as well as provide resources for parents to educate children about safe boating practices. Moreover, Yamaha Marine is committed to giving back to communities around the world through various philanthropic initiatives such as supporting marine conservation efforts and disaster relief programs. In conclusion, Yamaha Marine's success can be attributed not only to their innovative products but also their commitment towards creating a better future for both customers and society at large. With a strong foundation built on quality craftsmanship, cutting-edge technology, environmental responsibility, customer satisfaction,and community involvement – it is no wonder why many consider them as one of the most trusted brands in the marine industry today.

Jones Marine
104 Blue Lakes Blvd N
Twin Falls, ID 83301
View Map
FIND US

Visit our showroom

CONTACT US

Drop anchor and reach out, we're here to help

Contact Us

Buy Sell Trade New and Used Boats
 
 

Yamaha Marine Twin Falls Idaho